Businesses are changing; manufacturers are becoming service providers and services are focusing increasingly on experiences. Organizations, in both the profit and the social sector, are seeking competitive advantage through innovation in their offerings, structure, processes, and business models. DMI’s goal is to create an inclusive conversation among academics from a variety of disciplines including business (organizational behavior, strategy, marketing, and operations) and design management (design strategy, product design, brand identity, communications, interactive design, user experience, architecture, and environmental design) to examine the ways in which design thinking can inform innovation currently and in the future. August 8-9, 2012 at the Massachusetts College of Art and Design, 621 Huntington Ave., Boston, MA. Registration and additional information at DMI.